Haberler ve Duyurular

With the "Red Heroes Field Meeting," Aras Kargo brought its administrative staff and management together with field teams during the busy campaign period. This large-scale experience, involving over 1,000 employees, became the strongest field reflection of the company's growth-oriented corporate culture and team spirit.

Aras Kargo, one of Turkey’s leading and most innovative courier companies, launched the "Red Heroes Field Meeting" to unite its administrative staff and senior management with field teams during the high-intensity operational campaign season. Led by the Human and Culture unit, this comprehensive field experience was conducted simultaneously across branches and transfer centers throughout Turkey.

In this industry-first large-scale initiative, more than 1,000 administrative employees took to the field to actively support distribution and transfer processes alongside operational teams. Aimed at contributing to the increased transaction volume during the peak campaign period, this meeting served as a significant step in a cultural transformation that brings Aras Kargo’s growth-oriented corporate culture and strong team spirit to the forefront. Senior management, including Peter Umundum (Chairman of the Board of Aras Kargo and Member of the Management Board of Austrian Post), Barbara Hagen (CEO of Aras Kargo), and Utku Ayyarkın (COO of Aras Kargo), were present on-site to provide hands-on support for transfer center and branch operations.

A Growth-Oriented Cultural Transformation Experience

The "Red Heroes Field Meeting" stood out as a tangible reflection of Aras Kargo’s Human and Culture approach in the field. Allowing administrative teams to experience operations first-hand strengthened empathy, mutual understanding, and solidarity between departments while reinforcing a sense of common goals across the company. This large-scale organization was implemented as a key part of a corporate culture transformation focused on "center-field integration" and learning through development.

Digital Training with "Akademi GO" Before Heading to the Field

Prior to the event, a comprehensive preparation process was conducted to ensure the field application was safe and efficient. Participating administrative staff and managers received training on workflow, operational processes, OHS (Occupational Health and Safety) instructions, and safety regulations. All training materials were uploaded to Aras Akademi GO, the digital learning platform managed by the Training and Development Unit under the Human and Culture Department. This allowed employees to access training content anytime and anywhere before going into the field. Akademi GO served as a cornerstone of Aras Kargo’s approach to placing learning at the heart of corporate culture, contributing to increased knowledge and awareness before the field experience.

First Stops: Hadımköy and İkitelli Transfer Centers

The first field applications took place at the Hadımköy and İkitelli Transfer Centers. Managers and administrative staff who observed the transfer processes on-site assisted in unloading vehicles, loading the "loop sorter," and using pallet jacks to experience operational flows step-by-step. Employees who went out for distribution with branch teams had the opportunity to observe the end-to-end customer experience by making doorstep deliveries.

“We are Building the Future of Sustainable Logistics Together”

Barbara Hagen, CEO of Aras Kargo, stated regarding the field meeting: "The Red Heroes Field Meeting allowed us to closely experience the dedication and professionalism of our teams, which form the strength of Aras Kargo. During our time in the field, we witnessed the effort our colleagues put in to provide the best service to our customers. This experience will significantly contribute to developing our operations in line with the real needs and insights of our employees as we shape the future of sustainable logistics. As the Aras Kargo family, we are proud to move forward together toward the same goal."

Yiğitcan Bozoğlu, Vice President of Human & Culture and Law at Aras Kargo, shared his views: "Employee engagement and motivation are among our highest priorities. The Red Heroes Field Meeting enabled our administrative staff to get to know our field teams better, share field experiences, and strengthen team spirit. This event was a valuable opportunity for us to observe the importance of field operations and strengthen the sense of belonging. We see our teams acting together and supporting one another as the most valuable element reflecting Aras Kargo’s corporate culture and spirit of solidarity."

About Aras Kargo

Aras Kargo knocks on over 1 million doors every day with its 14 regional directorates, 28 transfer centers, over 700 branches, 5,000 "Aras Burası" points, and a workforce of 16,000 people. Operating under the umbrella of its shareholder, Austrian Post, Aras Kargo places sustainability at the center of its corporate strategy and work discipline. With over 45 years of experience in the logistics sector, it continues to produce next-generation solutions by investing in technology and efficiency.