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Aras Kargo receives two awards at A.L.F.A Awards

Aras Kargo receives two awards at A.L.F.A Awards Aras Kargo’s focus on end-to-end customer satisfaction brings two awards to the franchise

Aras Kargo came first in "Shipping" and "Complaint Management Experience" categories in the A.L.F.A Awards, where the brands which best managed customer experience competed with each other. Focusing on end-to-end satisfaction in customer experience, Aras Kargo managed to increase its service quality and reduce the number of incoming calls and complaints, despite a record amount of increase in the number of visited addresses. This performance won Aras Kargo two awards at the Alfa Awards.

The 6th A.L.F.A Awards ceremony, which was organized in a collaboration with Marketing Türkiye and AKADEMETRE, was held in Istanbul on October 6th. The independent survey conducted for Alfa Awards, where the customers were the jury, was performed in 12 cities with 1200 participants in Turkey. The research used a multiple customer experience method to evaluate the relationship between a brand and its customers through pre-sales relationship development, after-sales customer continuity, complaint prevention and complaint response speed, multichannel access, and customer-oriented technology utilization.

Aras Kargo, the pioneering and innovation shipping company of Turkey, came first in two categories in the A.L.F.A Awards where the brands which best managed customer experience competed with each other. Aras Kargo was elected as the best brand to manage customer complaints in the "Complaint Management Experience" where different brands in CEP and other industries competed.

Receiving the awards on behalf of 16,000 Aras members, Aras Kargo Marketing Vice-Manager Billur Burkutoğlu expressed that they are working towards the ideal of perfecting customer experience "We are focused on increasing our service quality in a way that will remove the customer need to call us. We are extremely happy to see that our efforts in the areas of accessibility, increasing efficiency of self-service channels, and providing effective solutions are appreciated by our customers".


Aras Kargo received the Best Brand to Design and Provide Customer Experience Alfa award two years in a row previously.

The Methodology of A.L.F.A Awards

  • The winners at A.L.F.A Awards were selected through a comprehensive and genuine methodology which AKADEMETRE created in international standards. As part of the research, 1200 randomly specified individuals in 12 cities in Turkey were interviewed face to face with an allowed error margin of ±2.75.
  • With 57 sub-categories, the research evaluated pre-sales relations elements such as "Customer desire aspect", "Willingness to experience the brand", "Communication aspect", as well as "The quality of the brand's communication activities", "Relationship aspect" and "Brand's familiarity among customers", which create a brand's first impressions on a customer.

Aras Kargo’s focus on end-to-end customer satisfaction brings two awards to the franchise

Aras Kargo came first in "Shipping" and "Complaint Management Experience" categories in the A.L.F.A Awards, where the brands which best managed customer experience competed with each other. Focusing on end-to-end satisfaction in customer experience, Aras Kargo managed to increase its service quality and reduce the number of incoming calls and complaints, despite a record amount of increase in the number of visited addresses. This performance won Aras Kargo two awards at the Alfa Awards.


The 6th A.L.F.A Awards ceremony, which was organized in a collaboration with Marketing Türkiye and AKADEMETRE, was held in Istanbul on October 6th. The independent survey conducted for Alfa Awards, where the customers were the jury, was performed in 12 cities with 1200 participants in Turkey. The research used a multiple customer experience method to evaluate the relationship between a brand and its customers through pre-sales relationship development, after-sales customer continuity, complaint prevention and complaint response speed, multichannel access, and customer-oriented technology utilization.

Aras Kargo, the pioneering and innovation shipping company of Turkey, came first in two categories in the A.L.F.A Awards where the brands which best managed customer experience competed with each other. Aras Kargo was elected as the best brand to manage customer complaints in the "Complaint Management Experience" where different brands in CEP and other industries competed.

Receiving the awards on behalf of 16,000 Aras members, Aras Kargo Marketing Vice-Manager Billur Burkutoğlu expressed that they are working towards the ideal of perfecting customer experience "We are focused on increasing our service quality in a way that will remove the customer need to call us. We are extremely happy to see that our efforts in the areas of accessibility, increasing efficiency of self-service channels, and providing effective solutions are appreciated by our customers".

Aras Kargo received the Best Brand to Design and Provide Customer Experience Alfa award two years in a row previously.

The Methodology of A.L.F.A Awards

  • The winners at A.L.F.A Awards were selected through a comprehensive and genuine methodology which AKADEMETREcreated in international standards. As part of the research, 1200 randomly specified individuals in 12 cities in Turkey were interviewed face to face with an allowed error margin of ±2.75.
  • With 57 sub-categories, the research evaluated pre-sales relations elements such as "Customer desire aspect", "Willingness to experience the brand", "Communication aspect", as well as "The quality of the brand's communication activities", "Relationship aspect" and "Brand's familiarity among customers", which create a brand's first impressions on a customer.
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